digital activation manager job description

Communicates successes, failures, and escalations to line manager in a timely manner.Data Strategy, Analytics, AdOps, Experience) Excellent understanding and ownership of relationship with adjacent and/or connected disciplines (e.g.Proactively spearhead conversations to expand programmatic marketplace as it pertains to planning (publishers, data, platform, etc.).Strong knowledge of the programmatic/ad-tech ecosystem (publishers, data, platform, etc.) for majority of APAC markets.Strong knowledge of quarter level details including but not limited to number of campaigns, products, plan composition, flight dates, etc.Excellent knowledge of tactical essentials including such as inventory and data sources.Excellent knowledge of media planning fundamentals e.g.Act as escalation point for markets/accounts/pod level issues.Ensure all proposed planning tactics ladder up to higher level strategic thinking.management tasks, team projects, training others) ~4o% time allocated to individual campaign assignments, ~60% time allocated to work outside of individual campaigns (e.g.Able to own up to 3 campaigns E2E at any one time while assisting on others as needed.Directly or indirectly (via management) support 1-3 markets/accounts.Leads majority of programmatic functions for small to medium-size client.Role responsibilities include but are not limited to:

usage, acquisition, ROAS) and will leverage a combination of real-time and guaranteed buying across both open exchange and/or direct publishers as needed. awareness, consideration, intent) to Direct Response (e.g. Campaign objectives can range from Branding (e.g. Visit for more information and follow us on Twitter at the roleĪs a member of the Essence APAC programmatic team, you will help oversee and execute the tactical planning, setup and execution of programmatically purchased media campaigns across one or more countries via demand-side-platform (DSP). The agency is more than 1,800 people strong, manages US$4B in annualised media spend, and deploys campaigns in 106 markets via 20 offices in APAC, EMEA and North America. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world.

Digital activation manager job description